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Tatcha Reimagines Vitamin C with New Brightening Collection

Inspired by the Japanese concept of kagayaki, both formulas contain vitamin C-rich Japanese plum.

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By: Lianna Albrizio

Associate Editor

Daylight savings may be limiting sunlight, but Japanese skincare brand Tatcha has released a new Brightening Collection to make skin (and spirits) lighter. Both formulas contain vitamin C-rich Japanese plum (ume). Born out of Japanese belief that a healthy glow comes from within, Japanese plum was once used in at-home beauty rituals to help brighten skin, creating an inner glow referred to as kagayaki. Unlike traditional ascorbic acid formulas that oxidize and don’t always penetrate ef...

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